Mellowby Journal
Edition 01 · Cream & Clay
Notes on the catalogue, the themes we keep coming back to, and the thinking behind the next lot.
Issue No. 01 · In progress
"Made for the dear ones."
on the six themes behind the first edition
"A good graphic should start the conversation — it should point to the dog you love, the symbol you believe in, the place you came from."
The first Mellowby edition organizes itself around six enduring themes: dog people, faith symbols, heritage, music and stage, outdoors, and humor. More writing lands here as the catalogue grows.
Coming soon
Issue No. 02 — on dog people.
A longer piece on why breed portraits keep selling out first, and what it means to wear the dog you love on a cap you never take off. Publishes with the next Edition.
In the notebook
Issue No. 03 — on made-to-order.
A quieter, less-hype defense of the made-to-order model: printing only what's bought, keeping the catalogue tight, and writing this journal instead of running another 15%-off email.